How User Engagement Will Drive Lifestyle Apps Success in 2020
It is forecast that the number of mobile phone users will reach 6.1 billion by the end of 2020 (worldwide). As well as this, more consumers prefer m-commerce as per the modern development over conventional digital channels such as websites. There’s really no hype if I say that mobile has become an integral part of the lives of your customers that are there for many companies and brands!
Customer experience and engagement are also the hot topics of the business conversations this year, particularly for Lifestyle apps. A constant channel of information comes with a generally active client base. And Lifestyle apps are forced to perform through a different set of standards than other apps in the app stores. It’s natural to say that user acquisition is the core criterion for evaluating mobile app success. But high download rates will not yield any business value without active users. Brands invest a massive sum of money purchasing users; however, it only starts here.
Why Mobile Customer Engagement?
Mobile customer engagement refers to the technique of someone using device design, device functionality, and messaging platforms into or out of the app to connect users with the product. Focus on promoting mobile engagement to ensure consistent user experience. Also build a long-term client relationship, and reach their business in the long run.
When you spend a lot of money on multichannel marketing strategies to get people to download your app. And don’t put in the right mobile engagement activities to keep them linked to your app after they’ve downloaded it. You’ll still struggle to retain users. It is what allows mobile communication, a part of your web identity inevitable.
Always go for surveys
Although there are several ways to listen to customers, mobile surveys are among the most efficient for brands in Lifestyle. Inspecting users of your app is a perfect way to find out more about who they are. What brings them coming into your app? How they feel towards your product? And what they’d like to change. Within a short time, you can collect thousands of answers. Helping you to make data-driven decisions faster than it has ever been.
In contrast to traditional survey methods that occur mostly through email or the Web. In-app surveys try to target your consumers at an efficient time and place, without trying to make them leave their in-app experience. Yet if the survey is full of badly written questions that deter consumer engagement, the benefits aren’t as big. There are also plenty of quality standards to rely on when designing a mobile survey. Including limiting questionnaires, reaching the right audience, activating the survey at the appropriate time and location, and providing for open-ended input.
Use In-app messages — push notifications
An engagement or interaction can be as easy as giving users a push notification. Or presenting valuable details as users progress through the device. Successful apps use this type of interaction to influence the consumer experience by being careful and pragmatic about how they meet consumers. For instance, an effective strategy for triggering app sessions is to include specific retailer offers depending on geography and use patterns. It’s also a smart time to properly-engage users who have fallen out of the conversion funnel.
In-app messages are alerts that do not require immediate attention but are necessary to receive updates. Those can provide warnings about problems with the device, failures in payment, or updates to versions. Bear in mind that not every single user ‘s message you send will be important. Separating your audience allows you the opportunity to guarantee that they trust the knowledge they get.
You can find other opportunities to communicate with your consumers, whether they are in or out of the lifestyle apps. For example, you can go to them for a utility, make the transactions of your users faster and simpler, and empower them to make informed choices. Or improve their in-store shopping experience to successfully engage them with your product. To sum up, you’ll have to walk the extra mile by exceeding the expectations of your customers and providing great mobile app experiences for them.